Privacy Policy

Effective Date: 12-08-2020

Entrata Canada, Inc. (collectively, "Entrata", "we", "our") pride ourselves on our privacy practices. We are committed to being transparent about the personal information we collect, the manner in which such personal information is used by us and the limited circumstances in which some personal information may be disclosed. To help us meet this commitment to you, we have created this Privacy Policy (this "Privacy Policy") and have appointed a Privacy Officer to ensure that any personal information you provide to us through our websites and our other online platforms, including our ResidentPortal™ or ProspectPortal® websites (collectively, the "Platforms"), will only be collected, used and disclosed in accordance with this Privacy Policy. This Privacy Policy describes how we collect, use, share and secure the personal information you provide. It also describes your choices regarding use, access to and correction of your personal information. References to "user", "you" and "your" throughout this Privacy Policy are to you as a user of the Platforms.

YOUR CONSENT

This Privacy Policy governs your use of the Platforms. By registering for a user account on the Platforms or otherwise accessing or using the Platforms you agree with the terms of this Privacy Policy as it may be modified from time to time and consent to the collection, use and disclosure of personal information in accordance with the terms of this Privacy Policy.

CHILDREN

Nothing on the Platforms is intended to solicit information from minors (people under eighteen (18) years old) or to seek to determine whether a visitor is a minor. If you are under eighteen (18), you are not permitted to submit any personal information to us. Anyone under eighteen (18) who wants to obtain any product from Entrata or otherwise submit any personal information to us should ask a parent or guardian to do so in his/her own name. Because such information will not be specifically identified as being from a minor, users of the Platforms should be aware that personal information submitted by minors may be treated in the same manner as information given by an adult. If we learn we have collected or received personal information from a child under the age of 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 18, please send an email to support@entrata.com

MEANING OF PERSONAL INFORMATION

For the purposes of this Privacy Policy, "personal information" means information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization when collected, used or disclosed solely for the purpose of communicating or facilitating communication with the individual in relation to their employment, business or profession.

THE PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT

Except as otherwise provided in this Privacy Policy, the personal information we collect from you is comprised entirely of the information you provide to us through the Platforms. We may collect the following personal information from you when you register to use the Platforms: your name, address, phone number and email address. We may use this personal information for the following purposes:

   (a) providing you with access to and use of the Platforms;

   (b) completing and processing any transactions you have authorized through the Platforms;

   (c) communicating with you with respect to your use of the Platforms; and

   (d) as otherwise required by applicable law.

   In addition, we may collect certain personal information from you on behalf of the owner or manager of the property which you lease or wish to lease (your “Property Management”) or otherwise receive certain personal information from your Property Management (or from another third party on behalf of your Property Management ). Below are examples of the types of personal information we may collect, or otherwise receive from, or on behalf of your Property Management and how we will use such information.

Please note that any personal information we collect on behalf of your Property Management or receive from or on behalf of your Property Management is the responsibility of your Property Management. While we will only use and disclose such information as contemplated in, and in accordance with, this Privacy Policy, we have no control over how your Property Management uses your personal information or to whom your Property Management discloses your personal information. For more information on how your Property Management collects, uses, discloses and secures your personal information, please contact your Property Management.

What We Collect How We Use It

Contact and Biographical Information

Identifiers and personal information that we collect, or you give us, when you register for an account or otherwise use the Platforms, including:

  • your contact details, including your full name, mailing address, phone number, and email address;

  • biographical information, including your honorific, former name(s), gender, date of birth, prior residence, and emergency contact information;

  • employment information, such as your current and previous employer, occupation, job title and income amounts;

  • social media handle, if you provide it to us; and

  • user access credentials, if you create an account through one of our portals.

We use this information to:

  • provide you with access to and use of the Platforms;

  • communicate with you with respect to your use of the Platforms;

  • allow Property Management to verify your identity;

  • allow you to apply for a lease using the Platforms;

  • carry out credit or background checks on behalf of Property Management, with your consent;

  • allow Property Management to contact you or someone you choose during an emergency; and

  • convey messages on behalf of Property Management

and as otherwise required by applicable law.

Student education information

Identifiers and personal information that we collect, or you give us, when you register for an account or otherwise use the Platforms in connection with student housing, including:

  • the name of your educational institution;

  • your graduation year; and

  • your student identification number.

We use this information to:

  • provide you with access to and use of the Platforms;

  • allow Property Management to verify your identity and educational institution; and

  • allow you to apply for a lease for student housing using the Platforms.

Financial and credit information

Financial and personal information that we collect, or you give us, when you register for an account or otherwise use the Platforms to apply for a lease or make payments through the Platforms, including credit card and/or bank account information;

We use this information to:

  • allow you to apply for a lease using the Platforms; and

  • complete and process any transactions you have authorized through the Platforms

and as otherwise required by applicable law.

Support and Customer Service

Personal information that we collect, or you give us, when you contact us by telephone, including:

  • voice recordings of calls; and

  • call tracking information, such as the time of call.

We use this information to:

  • provide you with access to and use of the Platforms;

  • communicate with you with respect to your use of the Platforms;

  • provide you with customer support on behalf of Property Management; and

  • improve the Platforms and services we provide to Property Management.

Building Administration

Personal information that we collect, or you give us, in connection with your building or residence, including:

  • vehicle year, make, model, license plate, to administer parking spots;

  • your utility account number and smart home device information, if you provide it to us;

  • your insurance policy amount and name of insurer, if you provide it to us;

  • personal information of your registered guests or visitors, if you provide it to us with such guest or visitor’s consent; and

  • information about your pets, if you provide it to us.

Generally, we do not use this information; rather, we provide it directly to your Property Management who will use it in accordance with their privacy practices.

In the event you have consented to us performing a background check on behalf of your Property Management, we may also ask for your Social Insurance Number (SIN) on behalf of your Property Management in order to assist with facilitating an accurate background screening. Please note that you are under no obligation to provide us your SIN and the provision of your SIN is completely optional. Notwithstanding anything to the contrary in this Privacy Policy, in the event you choose to provide your SIN, we will not use or disclose your SIN except as necessary for purpose of running your background check.

HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We will not disclose any personal information we collect from you to any third parties except as follows:

    (a) Our Affiliates. We may disclose your personal information to any of our affiliates within the Entrata corporate group.

    (b) Property Management. We will disclose your personal information to your Property Management or their service providers in order to facilitate the transactions you authorized through the Platform. In addition, as contemplated above, we will transfer any personal information we collect on behalf of your Property Management to your Property Management or, where requested by your Property Management, another third party.

    (c) Service Providers. We may disclose your personal information to our service providers which perform certain services necessary to run our business (for example, data hosting).

    (d) Legal Request. We may disclose your personal information to respond to law enforcement requests or where required by applicable laws, court orders, or government regulations.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies, third-party analytics and other tracking mechanisms to collect personal and non-personal information to track your use of the Platforms. Such tracking mechanisms may automatically collect information such as: your IP address, domain name, browser type and operating system; web pages you view; links you click; how you move through the Platforms and the length of time you visit the Platforms and use the services offered thereon.

Cookies are small text files that are saved by your browser when you access the Platforms. We (and our third-party analytics providers, such as Google Analytics) may use both session cookies and persistent cookies to identify that you’ve logged on to a Platform and to tell us how and when you interact with the Platforms. We may also use cookies to monitor aggregate usage and web traffic routing through the Platforms and to customize and improve the services offered on the Platforms. Unlike persistent cookies, session cookies are deleted when you log off from a Platform and close your browser. Although most browsers automatically accept cookies, you can change your browser options to stop automatically accepting cookies or to prompt you before accepting cookies. On the Platform, you may also choose whether to accept the use of cookies and similar technologies by changing the settings located in Cookie Preferences, accessible via a link at the footer of the Platform. Please note, however, that if you don’t accept cookies, you may not be able to access all portions of, or features offered on, the Platforms. Certain cookies cannot be disabled as they are essential to the operation of our Platform and enable basic functions, such as page navigation and controlled access to secure parts of our Platform.

One of the third-party services that we use to track your activity on the Platforms is Google Analytics. Information that we collect via the data collection technologies described in this section may be linked to other information about you such as location and may be personal information. We use the technologies described in this section, alone or in combination, to understand user behavior, target and measure the effectiveness of advertisements, help diagnose problems, recognize repeat visitors, and facilitate your access to and use of the services offered on the Platforms. You can find more information on how Google uses data at https://policies.google.com/technologies/ads. You can opt out of receiving interest-based Google ads, or customize the ads Google shows you at https://adssettings.google.com/u/0/authenticated. If you do not want Google Analytics to collect and use information about your use of the Platforms, then you can install an opt-out in your web browser by visiting https://tools.google.com/dlpage/gaoptout/.

PROTECTING YOUR PERSONAL INFORMATION

At Entrata we take the protection of your personal information seriously. We make every reasonable effort to prevent unauthorized use, disclosure, loss or theft of your personal information. Employees who have access to your personal information are made aware of the importance of keeping it confidential. Where we collect your credit card information, we will comply with all applicable Payment Card Industry Data Security Standards (PCI-DSS).

Where we use service providers who might have access to your personal information, we select them carefully and require them to have privacy and security standards that are comparable to ours. We use contracts and other measures with our service providers to maintain the confidentiality and security of your personal information and to prevent such information from being used for any other purpose.

Please be aware that no data security measures can guarantee complete security. You should also take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. If you do not want Entrata or the Property Management to know any particular information about you, you should not include that information in anything you submit or post to the Platforms.

TRANSFERS OUTSIDE CANADA

Entrata is headquartered in the United States. As a result, your personal information will be used, stored and/or accessed in countries outside of Canada, including the United States. However, all such information will be protected in accordance with this Privacy Policy. Please note that when your personal information is located outside of Canada it will be subject to the laws of the country in which it is situated.

RETAINING YOUR PERSONAL INFORMATION

We will only retain your personal information as long as is necessary for the fulfillment of the purposes for which it was collected or as required by law. Your personal information is securely stored until such time as it is no longer required, after which it is destroyed, rendering it unable to identify you.

KEEPING YOUR INFORMATION UPDATED

We do not update any personal information we collect from you unless necessary for the purposes for which it was collected. In the event it is necessary to update your personal information for the purposes for which it was collected, we will contact you to provide such updated information. You may also contact us to update your personal information.

ACCESSING YOUR INFORMATION AND ADDRESSING YOUR PRIVACY CONCERNS

Subject to certain exceptions prescribed by applicable law, you have the right to access personal information we hold about you and to have any concerns you may have over our policies and practices addressed. In addition, you have the right to obtain information regarding our policies and practices with respect to our use of service providers outside Canada. To access your information, discuss your concerns or learn more about our policies and practices please see our contact information in the "How to Contact Us" section below.

UPDATES TO THIS PRIVACY POLICY

This Privacy Policy or our other privacy related documents will be updated from time to time. You are responsible for reviewing this Privacy Policy periodically and informing yourself of any changes to this Privacy Policy. This Privacy Policy may be found on Entrata’s website https://www.entrata.com/privacy-policy/can or obtained by contacting our Privacy Officer (please see the “How to Contact Us” section below)

HOW TO CONTACT US

If you have any questions related to our practices with respect to the collection, use or disclosure of personal information, or if you wish to complain to us in writing about how we have handled your personal information, please feel free to contact us at

Entrata Legal Department
4205 Chapel Ridge Road
Lehi, UT 84043
dataprivacy@entrata.com